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Rac Lab

The dynamism and experimentation of the music.

About

I'm a designer focused on product, brand & process.

Farm

Redesigning Farm's e-commerce guided by efficiency inspired by nature and Brazilianness.

Orda

Building the brand and product system for the router of the global money movement.

Gateway Wallet

A blockchain wallet app for secure, decentralized, user-controlled data ownership.

Oi

An experience that transform the relationship with money.

Rac Lab

The dynamism and experimentation of the music.

Archive

Selected pieces from old projects and personal studies.

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Rac Lab

The dynamism and experimentation of the music.

Context

Rac Lab is a Brazilian label that encourages the independent scene and opens the doors of the market for new artists.

Challenge

I was invited to design the new visual identity, visual style for social media and website concept.

I was invited to design the new visual identity, visual style for social media and website concept.

Solution

The visual identity represents all the dynamism and experimentation that music can have. It's built from graphic elements that can be applied in many different ways.

The symbol and graphics are a reference to the piano roll. A piano roll is a means of storing music used to operate a pianist or piano player.

The visual identity represents all the dynamism and experimentation that music can have. It's built from graphic elements that can be applied in many different ways.

The symbol and graphics are a reference to the piano roll. A piano roll is a means of storing music used to operate a pianist or piano player.

Concept

The symbol and graphics are a reference to the piano roll. The idea is make a reference a universe of the music production.