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Orda

Building the brand and product system for the router of the global money movement.

About

I'm a designer focused on product, brand & process.

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Orda

Building the brand and product system for the router of the global money movement.

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Orda

Building the brand and product system for the router of the global money movement.

Context

I worked as a founding designer at Orda from 2025 to 2026. Across one year, I helped direct and push forward design on all fronts — product framing, processes, and shaping brand identity through all mediums.

Disciplines

Product Design

Brand Design

Product Management

1. Brand

The symbol is the biggest expression of our brand. It's the first thing we wanted people to associate with orda.

That's why we created a symbol that conveys optimization, unified, frictionless, global.



All brand system is an unfolding of these concepts.

The symbol is the biggest expression of our brand. It's the first thing we wanted people to associate with orda.

That's why we created a symbol that conveys optimization, unified, frictionless, global.



All brand system is an unfolding of these concepts.

Optimization

Unified

Frictionless

2. Product

Orda's core product is an API/SDK that gives developers access to on-chain swaps, stablecoin ramps, and cross-border payment orchestration at zero mark-up. To drive volume into the API and expand reach beyond developers, I led the product design of three distribution surfaces (Widget / Self-Hosted Widget and Dashboard).

Together, these products serve three distinct user segments (developers, businesses, and consumers) while funneling all execution volume through Orda's orchestration layer.

Orda's core product is an API/SDK that gives developers access to on-chain swaps, stablecoin ramps, and cross-border payment orchestration at zero mark-up. To drive volume into the API and expand reach beyond developers, I led the product design of three distribution surfaces (Widget / Self-Hosted Widget and Dashboard).

Together, these products serve three distinct user segments (developers, businesses, and consumers) while funneling all execution volume through Orda's orchestration layer.

2.1. Widget / Self-Hosted Widget

The Widget is a purpose-built, embeddable component that exposes Orda's swap and ramp capabilities through a single integration — routing directly through the API to ensure best execution on every transaction.

The Self-Hosted Widget is a consumer-facing interface with no sign-up or account required — users connect a wallet and transact immediately, keeping the experience frictionless and self-custodial.

2.2. Dashboard

The Dashboard is a business-facing web app with a low-friction sign-up flow that lets non-technical teams execute swaps, ramps, payouts, and treasury operations without writing a single line of code.