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Farm

Redesigning Farm's e-commerce guided by efficiency inspired by nature and Brazilianness.

About

I'm a designer focused on product, brand & process.

Farm

Redesigning Farm's e-commerce guided by efficiency inspired by nature and Brazilianness.

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Farm

Redesigning Farm's e-commerce guided by efficiency inspired by nature and Brazilianness.

Context

In 2021, Farm invited Fjord (part of Accenture) to redesign Farm's future e-commerce experience, bringing efficiency and integrating the brand's sustainability pillars into the journey.

Problem

The Farm has a strong and vibrant brand, its strength attracts a passionate and loyal community for its products. Its website, its main sales channel, is limited in delivering a digital experience that matches its branding strength. There is a lack of information about the products and a frictionless shopping experience for the user who buys on a recurring basis.

The Farm has a strong and vibrant brand, its strength attracts a passionate and loyal community for its products. Its website, its main sales channel, is limited in delivering a digital experience that matches its branding strength. There is a lack of information about the products and a frictionless shopping experience for the user who buys on a recurring basis.

Solution

Translating the sustainable essence of Farm, going beyond the product and awakening desire and emotion through an efficient journey and a narrative inspired by nature and Brazilianness.



Thrill on a guided journey through the product.

Translating the sustainable essence of Farm, going beyond the product and awakening desire and emotion through an efficient journey and a narrative inspired by nature and Brazilianness.



Thrill on a guided journey through the product.

Efficiency

For a more efficient shopping experience, a personalized experience.

Approach

Every product has a story behind it. One of the strategies is to expose this throughout the experience in different types of content, such as texts, images and videos.